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Key Talks: Interview with Sabrina Bonini

The role of education and advocacy in promoting blockchain adoption, future with mainstream blockchain integration.

Mark Galkevich
October 18, 2023
Key Talks
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Founder of Cripto Es Cultura

Can you share a specific success story or case study where effective education and advocacy played a pivotal role in helping a brand or creator embrace blockchain, and what were the outcomes of this adoption?

I had the pleasure of partnering with the NFT brand @worldofwomennft, to conduct a workshop aimed at a Spanish-speaking audience unfamiliar with NFTs. The attendees ranged from artists to creative entrepreneurs, and the session was designed to be relatable. The outcome was transformative. Not only did the workshop demystify NFTs, but it also sparked a wave of curiosity and interest among the participants. Many began to seriously consider incorporating NFTs into their business models, while others were inspired to delve deeper into the technology to explore new opportunities. The language and examples I used were carefully chosen to be inclusive and inviting, rather than technical and intimidating. This made all the difference in how the audience engaged with the subject matter, turning potential skeptics into enthusiastic adopters.

How do you approach simplifying and demystifying blockchain concepts to make them more accessible, and what strategies have you found most effective in overcoming misconceptions and resistance to adoption?

My approach to simplifying and demystifying these concepts revolves around two main strategies: storytelling and hands-on experience. Firstly, storytelling is a powerful tool for making complex ideas relatable. I often showcase real-world success stories and case studies that resonate with my audience. This helps to break down barriers and makes the technology feel more accessible. It's one thing to talk about the technical aspects of blockchain. But it's another to show how it's already making a tangible impact in various industries.Secondly, I encourage them to "get their hands dirty" and dive in. There's no better way to understand the potential of blockchain than by actually using it. Whether it's buying their first NFT or participating in DeFi, firsthand experience often serves as the best educator. So, by combining storytelling with direct involvement, I've found that even the most resistant individuals start to see the bigger picture. They begin to grasp not just the 'how' but also the 'why'—why blockchain has the potential to solve real-world problems and revolutionize numerous industries.

In the context of blockchain, what key messages and benefits do you emphasize when advocating for its adoption, and how do you tailor these messages to resonate with different audiences, including brands, creators, and the general public?

When I talk about blockchain, it's all about empowering people and shaking things up. For artists and creatives, it's a way to take control of their work and have a better chance at making a living from it, or at least monetize more of it. They can bypass the middlemen and keep more of the profits. For brands, it's not just about transactions; it's about transforming customers into a community. With blockchain, they can create a two-way relationship where everyone benefits. Their audience gets a voice and participation in the brands success, and in return, the brand gains loyalty and valuable insights. For people living in places with a shaky economy, or those more interested in the financial aspects. I highlight how blockchain can be a financial game-changer. It offers a stable way to preserve the value of their money and even opens doors to banking services, which is something that is still not accessible to everyone. The trick is to tailor the message. I always share real-life stories and examples that resonate with the audience. It makes blockchain less of an abstract concept and more of a practical solution to real-world problems.

Can you share your vision for the future of blockchain adoption by brands and creators, and what role do you believe education and advocacy will play in shaping this future landscape?

It's hard to predict exactly what will happen, but I definitely see a future where blockchain becomes as commonplace as social media is today. Education and advocacy will be key drivers in making this vision a reality, along with an increasing number of use-cases. What's really encouraging is seeing more and more brands and big corporations enter the space with a well-informed perspective, not just hopping on the bandwagon because it's trendy. And the fact that they're doing this even in a bear market is a big sign for me that blockchain is here to stay and that mainstream adoption is closer than we think. We're just scratching the surface of what's possible, and the exciting part is that anyone can participate in building a better digital future.


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